media will discuss the relevance of "indigenizing" media knowledge in an
era in which Western curricula has influenced media studies worldwide.
In an increasingly globalized world, maintaining an indigenous identity in
the media -- and contextualizing knowledge and information to suit local
discourse, policies and realities -- is a challenge.
What do you think: How best can communities promote indigenous voices and
forms of knowledge? What do you think a functioning indigenous media
should look like, and how best can this be achieved?
The theme of MENTION2009 is Indigenizing Communication Knowledge: Engaging
National Policies and Academic Pursuits.
Communication knowledge is deeply rooted in Western thoughts and
philosophy. These thoughts and philosophies have spread across the globe
when institutions of higher learning offering courses in communication and
media studies modeled their curriculum according to Western, notably
American universities curriculum. While adoption of the Western curriculum
has contributed to the development of communication and media studies
curriculum in the East, scholars in Asian universities have been actively
engaging in research that inadvertently promote indigenous forms of
knowledge. These new knowledge are sometimes at odds with Western forms of
knowledge because it is contextualized to suit local prevailing needs and
national policies. It has been more than two decades since the last
discussion in Singapore on the Asian perspective of communication
knowledge. Where do we stand now in terms of indigenizing communication
knowledge to suit local environment? What have we learned thus far? Where
are we heading in the future? MENTION2009 will allow us to take stock of
the field – its contribution, its core knowledge, its relevancy, its
growth and its future – in the context of indigenizing communication
knowledge. The aim/purpose of this conference is for academicians, media
practitioners, students of media and communication studies, media and
communication experts from government, NGOs, universities and private
sectors to convene, discuss, contest and qualify the conference theme.
The conference seeks to achieve the following objectives:
* To debate issues relating to indigenizing of communication knowledge
* To examine the various research activities that have promoted
indigenous forms of knowledge
* To explicate the challenges of realizing indigenous knowledge while
engaging in national policies and academic pursuits